Solo Ads Terminology

Solo ads Secrets

There is some Solo Ads terminology, so let’s define some words


List building is the practice of creating opt-in email lists for the purpose of educating and marketing to your customers, prospects, and subscribers.

Some people use a broader definition of the word to include maintaining and marketing to your lists. This by itself is also called email marketing.

Opt-in means that the subscriber chooses to be on the list. We do not teach or advocate tactics such as “harvesting” email addresses displayed on websites, sending an email to randomly-generated addresses, buying solo ads or email addresses (especially the CDs you may have seen with millions of addresses on them), and similar practices.

Opt-in is also used as a verb, meaning to subscribe to a list.

An opt-in form is an area on a web page where someone can enter their email address (and usually name) to join your list. Other terms for the same thing are signup form and subscription form.

The page is sometimes used instead of form in those phrases. One more term is the squeeze page, although that is really an opt-in page with a specific purpose.

The page is sometimes used instead of form in those phrases. One more term is the squeeze page, although that is really an opt-in page with a specific purpose.

Opt-in forms may be a permanent part of the web page, or on a slide-in or hover ad, which is a rectangular form which appears to slide into the web browser, usually from the top or side.

Don’t confuse this with a popup, which looks similar but is actually a separate browser window, which many web browsers and other software can block.

We’ll discuss how to add these opt-in forms to your website later.

An autoresponder is a piece of software which you will use to maintain your lists and send your email messages. This software can be a third-party service such as Aweber or GetResponse, which you create an account in order to use, or a script which runs on your server. We will discuss those options in more detail later.

A broadcast is an email message sent to the entire list (or a segment of it) at the same time. An email newsletter is an example of this: the publisher writes the message, puts it in the autoresponder system, and presses the Send button. Most autoresponders will let you do a broadcast right now or schedule one to be sent at a date and time in the future.

A follow-up or sequential message is set to go out on a specific day based on when the person joined the list. The first message is usually set for day 0, which is the day someone signed up.

If I have a message set for day 3, it would be sent to you 3 days from the day you subscribed.

Broadcasts and followups each have their own uses, and you can use both with the same list, which we will get into in another lesson.

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